Friend of the Brand

I see where an expensive watch company has an ad that identifies an actor as a “Friend of the Brand.”

This is a human, of course, not a cow. Cows may have a different perspective on what it means to be a Friend of the Brand.

Too close to home?

You’ve probably noticed my distaste for inapt figures of speech in writing or in the news. The one that caught my attention today was a news report that said the heroin problem ‘was hitting too close to home.’

Which led me to wonder, would they be satisfied if the problem was JUST a LITTLE further away? If it was JUST FAR ENOUGH AWAY from home?

Suspended by rain

I saw a report of an entire baseball game suspended by rain.

How do they even do that? I can’t even suspend MYSELF by rain.

Every time I attempt it, I keep falling from the sky. Maybe I need a taller ladder. That must be it.

You wouldn’t like them when they’re disappointed

Stephen King once said, “The scariest moment is always just before you start.”

There’s a reason for this. This is when all the monsters and murderers and evil spirits converge in hopes that the next story is going to be about THEM.

And when it’s not – well, some of them are very disappointed indeed.

SAITH THE STORM

I wonder if storm warnings would be taken more seriously if they were put in Biblical terms.

“Soon, and very soon, I shall smite thee,” saith THE STORM. “And thou shall be sore afraid. I shall smite thee with the winds that destroyeth, and the hail that flatteneth, and the lightning that burns with the heat of a thousand suns.”